Today there are hundreds if not thousands of social media platforms and applications that are trying to compete with the market. We cover certain types of businesses that should be using the most popular social media platforms below.
Facebook is a unique business marketing tool because it is both discoverable and branded. It takes very little effort to create a Facebook page, upload your business logo, and share it with your Facebook friends. Hopefully, those friends would then share it with their friends, and you will witness the power of social media. Even if Facebook does not produce immediate results for your business, it will assist with your SEO efforts. Posting statuses and links that are keyword friendly will make your business or page more likely to appear in search engines. You want to be found!
Facebook is perfect for businesses that are largely Business To Consumer (B2C). Your customers most likely have a Facebook, and you are allowing them a direct connection to you as a seller. They can connect with you, send you messages, like your page, and share your deals. Ironically, Facebook is as personal as some companies get with their customers.
Facebook is also good for start-up and new businesses because it is easy to promote. Facebook Ads allow you to set a minimum budget to advertise a post such as your grand opening, your new location, or your corny lunch selfie. You can target those posts to a certain city or regions, or align with your customer’s interests. You are also reaching a large number of people faster than if you were networking face-to-face.
Facebook Insights, the reporting tool, tracks how many people see your posts, what times of day they are looking, whether they saw your paid ad or your free ad, and if they clicked through your website. The power is in the reporting, because you can tailor your marketing strategy on Facebook to what works best for you.
Because Twitter is considered the “real-time” social network, it is beneficial for any type of business. Freelancers can keep up with the news in their industry, and large companies can post funny graphics or their latest commercial. Television channels now use twitter as an engagement tool, and you can, too.
Twitter is best applied when it is in connection with another event or tool. For instance, if you are hosting a gala, you might want to post real-time pictures of the event. Twitter hashtags make it easy to relate to something that is happening elsewhere, by identifying a topic of conversation with just a few words. For your gala, you might call it #TheBusinessGala2016 and from that point on, anyone posting about the gala could use the hashtag to keep up with the conversation.
Twitter etiquette requires you to be active in responding to retweets and likes. But, if you stay on top of your Twitter account, you will have several followers before you know it.
LinkedIn can be thought of as the more educational and “serious” of the social media platforms, because it was originally intended to be a showcase of a user’s skills and expertise. That has largely translated into LinkedIn as a social platform. Informational blogs are popular on LinkedIn, as well as news articles and case studies.
LinkedIn Groups let you connect with Groups that have similar interests or that work in similar industries. Because of the large amount of networking involved in setting up an effective LinkedIn profile, it is for a more grounded business. Look to LinkedIn to report on the growth of your company, big events or speeches, and polls or job postings.
It is good to have a Google Plus account for several reasons, number one being that it is associated with the most well-known search engine in the world. Based on name association alone, it would be marketing flaw not to have a Google Plus page. It is suggestive to all businesses to get a Google Plus page, if for nothing other than SEO purposes.
For businesses that write blogs or create a ton of content, Google Plus is extremely helpful. It has an Authorship feature which allows authors the ability to claim ownership of their work. This minimizes the scammers who try to pass your content for their own.
Google Plus also has a verification feature which allows you to show up on Google Maps in connection with your profile. This is how the little box pops up on the right side of the search results when you type in your business name directly, and shows the searcher a map.
There are many other social media outlets, such as YouTube, Blogger, Pinterest, etc. Feel free to review this list posted this year by Ebiz http://www.ebizmba.com/articles/social-networking-websites and to ask Taylored Ideas any questions regarding which social media accounts should be your priority.