I cannot count how many times I have opened a mobile site on my iPhone only to immediately close it and go to the next option on Google due to the functionality, or load time, or organization, or lack of accessible information. I give a mobile site 15 seconds to provide me with what I am looking for, whatever that may be, and move on. I bet I am not the only one, either.

In a day and age where a mobile phone is a lifeline and Gen Y practically live on their phones, patience is no longer a technological virtue. They (we) want it NOW; it meaning the information they are searching for online.

Several websites have mastered the art of mobile browsing for a generally gleeful UX (User Experience).

  1. Facebook: Beyond their app, Facebook’s mobile browsing experience is streamlined and quick. The traditional “hamburger” icon in the top-right of the page is a menu, and you can easily swipe between pages. The News Feed, which is all people want to look at it anyway, stretches down the page in stacked fashion, and it easy to scroll.

facebook mobile

  1. Google Maps: Simple, effective, and has a navigation feature that can talk to you. Genius.
    google maps
  2. Verizon Wireless: For an E-commerce site, Verizon makes it incredibly easy for their customers to make purchases on their phone. The cart is in the top right, and when you are ready to check out, you just click it and voila, you have purchased their product.
    Verizon
  3. Hubspot: Hubspot combines valuable information with a very modern appearance on their mobile site. Their product information pages were hand-selected to be the first thing you can access on the home page, and the use of blurred images bring your eyes to the view more button.
    Hubspot
  4. Amazon: Amazon is known for their shopping feature, and they have optimized their mobile site to include a Quick-Search option. You simply type in what you are looking for, and the search will bring you to that product list. The cart feature is also in the top right of the menu, so you can check out at any time.
    Amazon Mobile
  5. Buzzfeed: Buzzfeed trends because of their interesting articles and entertaining content. So, on their mobile site, they have an open menu for the customer to quickly pick their topic of interest. Simple, yet effective.
    Buzzfeed

We have decided and statistically proven that there are 5 must-haves on a mobile site:

  1. Business name and contact information should be “above the fold”.
  2. If you are a business that profits on foot traffic, a map of the location of your business should be present on the home page.
  3. Condense the menu and condense the information on the home page – think fast!
  4. The design must be responsive or adaptive, with the ability to zoom in.
  5. TEXT SIZE – Believe it or not, 12 pt is tiny on a mobile screen. Think about your viewers.