On April 21st, Google will unveil its new algorithm which is slated to have a bigger impact than previous updates, Google Panda and Google Penguin, on a websites’ mobile traffic. If your website has not converted to a mobile-friendly platform yet, you should make it your top priority. According to Google, they anticipate that 2015 will be the biggest year for mobile-friendly websites as a whole. Responsive, mobile-friendly, websites have gained notoriety in recent months due to the amount of on-the-go traffic and mobile sharing that takes place on a day-to-day basis.
According to The Pew Research Center, in May 2013, 63% of adult cell phone used their smartphones to go online, and 34% of Internet users go online mostly using their phones. Two years ago these statistics were staggering, however they have only increased. Today, nearly 50% of searches done on Google are through mobile devices.
Google’s newest algorithm will not only label your website as mobile-friendly, but will also use that feature to determine if your website should rank higher in the search results. According to Google, this algorithm change will have a “significant impact” in the mobile search results worldwide. This algorithm update is being made to benefit all Google users by allowing them “to get relevant, high quality search results that are optimized for their devices.”
In addition to this feature, Google further stated that apps that are indexed by Google through App Indexing will start ranking better in terms of mobile search. This feature is currently geared towards Android users who have the app already installed on their mobile device. Google said this feature “may now surface content from indexed apps more prominently in search.”
So what do all of these changes to Google algorithm mean for websites? Google’s algorithm serves as a warning to website that are not mobile-friendly. If you’re a non-mobile friendly website you should prepare for declines in ranking beginning in the middle of April.
However, there is still opportunity for websites to become mobile-friendly and maintain, or even improve, their rankings. If your website is not mobile-friendly, that needs to change. You need to establish a strong mobile presence and ensure that your website is viewable on both smart phones, tablets and desktops.
Technology continues to improve and change. As seen by Google’s latest algorithm update it is evident that there is no time like the present to invest in your website and digital image. If you are interested in pursuing a responsive, mobile-friendly, and easy-to-use website visit www.TayloredIdeas.com. Taylored Ideas specializes in website development and internet marketing for companies big and small.
When a company transitions to a mobile-friendly website, we provide new design samples for review to ensure that the customer’s website guarantees satisfaction down to the smallest detail. The staff at Taylored Ideas works with you one-on-one to assess what features and functions you would like for your