If you have a business of your own you have probably heard multiple times how important it is to get your business on the first page of search engines. Search engine marketing has become increasingly popular in an effort to attract more customers to a specific website. While more and more users flock to Google, Yahoo, and other popular search engines it is important to understand the history that has propelled search engine marketing into a field of its own.
The internet was an explosive development that brought information, entertainment and socializing opportunities to a world. With an ever expanding number of websites and information available online, an invention needed to be made to allow users to find information quickly. The search engine was that invention. The search engine was created initially as an algorithm by mathematicians and tech programmers. This algorithm allowed people locate information quickly by grouping similar results within established parameters. For users to access this information they simply had to enter specific keywords of what they were searching for into a search box where results were generated within seconds.
Since search engines were established their algorithms have continuously been updated to keep up with the ever-changing face of technology. Businesses were eager to utilize search engines to boost their business and sales, but soon realized this boost would come at a price. The engineers who spent time developing search engines realized that they had the ability to maximize profit with search engine marketing options. This realization set the foundation for search engine optimization where companies pay a premium to have their businesses appear on pages of search results.
In addition to search engines, sponsored ads became popular as they were able to cover the side and top of webpages and increase a company’s visibility.
There are 3 main parts of a search engine: spiders, index and search interface software. The first part, spiders, is known to follow links on websites to request pages that have yet to be indexed or have been updated since their time of index. The index refers to the online catalog where all the information collected from the search engine is stored. Without the index, search engine inquiries would take an increased amount of time and effort to provide search results. The last part of a search engine is the search interface software. The interface refers to the program that controls the display for users. This software allows the user to interact with the interface system, input and output data and gather a list of relevant pages for search results.
Search engines are a constant flux that must continue to be monitored and updated as time progresses. Technology is a constant changing avenue and in order to keep up changes must be made. At Taylored Ideas we work to stay on top of internet trends and algorithm updates to provide you with relevant and effective marketing options.. If you are looking to maximize your company’s online results visit www.TayloredIdeas.com.