More and more businesses are creating online personas through their websites, social media accounts and by blogging to their clientele. A blog is an online post discussing a certain topic. As more and more companies begin utilizing blogging as a way to communicate with their followers they are simultaneously receiving a plethora of benefits. Here are a few of the benefits associated with business blogging.

Blogging drives more traffic to your website

Blogging is a great way to increase the amount of traffic that your website receives. Every website wants more visitors and blogging is any easy way to achieve that. Every time that you write a new blog and post it on your website one more page on your website becomes indexed. By having another page from you site that is indexed creates another cue to tell search engines such as Google and Yahoo that your site is active and updated on a frequent basis. Frequently updated websites are much more likely to be visited frequently than sites that are outdated.

To increase the amount of traffic that your website receives you can share a link to your blog article ON your company’s social media accounts. Facebook, Twitter, Tumblr and Instagram are some of the best social media platforms for sharing links to your website. As of January 2015, there were 1.393 billion monthly active users on Facebook. With such a large number of users, sharing links to your website is a great way to increase traffic.

Blogs Turn Traffic from Your Website Into Leads

Increasing traffic to your website is a great accomplishment in itself, but your company has an ultimate goal when it comes to your mission. For most companies their goal is to sell a product or a service. One of the best ways to increase the leads that your business receives is by having a call to action in your blog post. At some point in your blog it is important to have an instruction for the reader, whether it be downloading something, calling your company or filling out an information form, there needs to be a clear call to action.

Blogs Establish Professional Authority

Imagine that you’re a professional construction company and you blog about the newest trends in the construction industry and the projects you are currently working on. That is a great way to establish your credibility as a refutable construction business. Companies that blog are able to create meaningful content and answer common questions that they receive from their clients. By posting the answers and other information in a blog companies can demonstrate their knowledge on specific topics that pertain to their business.

Essentially blog articles can function as Q&A pages. Users can go to your blog, read a few different excerpts and learn about a subject they were originally less familiar with. If you are a company who blogs you are building your identity as a respected business.

Blogging is just one great way to spread your company message online. Utilizing various online resources will allow you to transform your business. If you are looking to market your company online through social media, website design , SEO, PPC or blogging, Taylored Ideas can help you! For more information regarding our services fill out the form on our “Contact” page and one of our employees will get back to you.