Creating intriguing and shareable content can be challenging, but here are 10 ways to help improve your content and get more interaction from your audience.
- First, hats off to the BuzzSumo creator. It is a content marketing gold mine. BuzzSumo lets you search what content is performing the best for any topic. When you are stuck in a rut, it is a useful tool to help you come up with creative content ideas.
- Reposting well-performing content is not an innovation, but what about reposting as a slideshow? Take your most popular posts and put them together so that they scroll. Post it on social media or as a light blog.
- Add share links to your blog. Sharing content across platforms is only useful if you do it! Many social media platforms offer embed codes to add a share link.
- Think of content in terms of public relations. Write something worth publishing, and then contact a local company to mention it. The more you consider what people want to hear, the easier it is to come up with new content marketing ideas.
- Highlight an “of the week”. If you are selling a product, you can do a giveaway of the week. If you are in a social setting, you can ask a Question of the Week, or post the Laugh of the Week. Keep them coming back for more, next week.
- Check current events. Sometimes, content marketing falls into your lap when there is an industry specific news story circling the web.
- Add a pop-up email opt-in to your website or landing page to run some tests on the response rate.
- Take a look at your referrals in Google Analytics. What type of industry or content brought them to your site? Use the referrals as guidance when structuring or creating your content.
- Take a survey of people in your field such as leaders or customers. Report on your findings in an interesting blog post.
- Write a Book Review of interest to your audience. You know those things from high school? Put it to use in your content marketing strategy.