Search Intent – A Vital Parameter To Be Considered For SEO

In the era of the digital race, everyone wants their content to rank first. However, people forget that the best content ranks higher in the race that answers the user’s query and matches their keyword intent. Targeting the correct keyword phrase which would resonate and address the user query matters more. There is a high possibility that the user may end up buying some product or opt for a service from your website.

Let’s Understand More About What Is A Search Intent?

How Does Keyphrase Search Matter For SEO?

Search Intent is the word or phrase entered by the audience to search for a particular product, information, service, etc. 

Every one of us uses search engines to find something or other on a day-to-day basis. The search engine algorithm complements the website content with the search query and displays the most relevant result to the user. So, just stuffing in the keyword won’t work here. You need to work on building strategies for your SEO to get the best results for your site. Because ranking higher in the search query allows you to gain potential users’ attention toward your website and possibly a conversion too. 

What Are The Types Of Search Intent?

Search Intent can be categorized into three groups – Informational, Translational, and Navigational.  

Informational Intent – 

People arrive at the search engine; with the intent of finding relevant information for them. It could be about any general topic, tips or hacks, or even educational. So if you are having a site that serves the purposes of information search intent, then you need to target the keywords accordingly. 

For ex – It could be “Tips to build brand identity” or “Why do you need a Digital Marketing Agency?

It could be literally anything! And Google is smart enough to understand the user’s intention. It will pinpoint the exact articles matching the queries. 

If you target the right set of keywords for your content, the chances of the audience landing up on your site is high. For this to happen, you need to understand the queries that come up on the search engines, the keyword search volume, and the framing of the content. 

Translational Intent –

Let’s assume today you have planned to purchase home appliances online. You will be searching “buy led tv online” or “Samsung smart tv led” This will showcase the results for all the online shopping sites. Here, the user is arriving at the search engine with the plan of buying something. So either they will be searching the exact words of that particular product or it could be related keywords. The user knows what they want your product page just needs to feature in front of their eyes for the conversion to take place. 

Navigational Intent – 

Whenever we are planning to explore a new location, the first thing we search for is that particular location or nearby places like “cafes near me”. All these searches are categorized under navigational search intent. Not just this, if you are searching any particular domain like Facebook or Instagram even that is categorized under navigational intent. 

There are several free and paid online tools available to understand the user’s search on the search engines. We have listed a few of them here – Google Keyword Planner, Keyword Tool.io., Term Explorer, SEMrush, etc. These tools provide you with the data regarding the particular keyword, making your search engine marketing better in front of potential audience. 

If you are in search of a SEO service near Caldwell, Texas, to transform your website into an SEO-friendly site, then you must give a call to Taylored Ideas. Our team of experts at Taylored Ideas will guide you to get the best for your site. For Digital Marketing and Website Development related expert advise in Texas, reach us through our website or our contact number.