How To Build Your Brand Identity | Build Your Brand
What is Brand Identity?
Just like humans, a brand also has an unique character. This unique character sets the brand stand apart from its competitors in the market. This recognition is called Brand Identity. Branding and brand identity both might sound similar & they are used interchangeably (sometimes). But they aren’t the same!
Branding is meant when you are building your brand in a market using collective strategies, which include: the creation of brand’s identity, advertising, pricing strategy, product designing, packaging, etc. On the other hand, Brand identity is a process under branding, utilizing a set of strategies to create a visual about your brand in the user’s mind. This visualization is done with – Brand Logo, Brand Name, Tagline, etc. If you come across a Big N Sign on black background, you are bound to think about – Netflix!. This recollection of brand & association with a image is Brand Identity.
Why Create a Brand Identity?
As humans, we only take a few seconds to judge something kept in front of us. To create an impact in a few seconds is not a cakewalk. Brand identity plays a crucial role here to keep your brand alive in customers mind, with a unique punch. For e.g: when we hear about Nike, it reminds us of a tick mark & when you see a big tick mark, you think of – Nike. This is the visualization that marketing agencies like Taylored Ideas tend to create about your brands & services. Your brand displays the blended version of ideology, brand functionality, and art.
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Visuals To Visibility
The key to establishing good visibility is through visuals. Visuals play a vital role in remembering. The Good Graphic Designs, Color Combinations, Video Branding, Taglines. Every minor thing is counted and selected being cautious. Even the shape of your logo is counted under this.
If somebody asks you which brand strikes you when first seeing color red? Some of you may come up with H&M, Coca-Cola, Colgate, Honda, or other brands as well. All these brands use a particular shade of red. That is unique to their brand and is registered in your mind. Apart from these, colors also have a connection with human emotions. So choose your brand color wisely. As the discussion has been revolving around red constantly, let’s see what red has in its box. Red denotes danger but, it also signifies being passionate and firm. Bold and bright colors strike your eyes first, then subtle colors. (Note – This doesn’t mean you can’t use subtle colors. It is about bold colors being perceived quicker than subtle ones)
Selecting typography is a bit confusing! But you can turn it lucid by answering these few questions. Which one do you want? Serif or Sans Serif, Georgia, or Garamond. These are a few types that are used in designing. Wide or compact; Point size, Bold or Normal; Italics or Normal; or Calligraphy text. If these things are sorted, then proceeding with a logo shouldn’t be a problem for you.
Convey Your Goal
It is essential to convey to your consumers your unique selling point, elements of your brand, mission, and reason to get into this business. It will form a great trust in consumers with the brand.
A logo is a design that is easily recognized by the audience. In the world of cutthroat competition, standing alone in the limelight is not easy. Creativity and brand ideas should blend in the right proportion to be aesthetically appealing and appreciative.
Your product might be great, amazing..but if it is not presented well in front of an audience, it is of no use. Your product presentation appeals to the audience to try your product. A study conducted by researchers revealed that the presentation of a product makes a powerful role in a customer’s purchasing decision.
Your Service Matters
Last but not the least, people are going to remember their experience with you always. They might forget the good experiences but never the bad ones. So try not to mess with their experience. Additionally, there is a chance of your good service turning viral through word of mouth.
Make your brand identity game strong in the industry with the right team. We at Taylored Ideas have years of experience in building brand identity. For more information, contact us- https://www.tayloredideas.com/contact-us/