It’s hardly a secret that SEO marketing has become more content centric as a result of the Panda and Penguin updates. Understanding precisely what this means for your company and Internet marketing strategy is critical. In the coming months, the provision of customized, reliable content will be crucial to the success of all websites. No longer is it simply enough to throw up any content. Instead, it will be important to develop a highly focused content strategy that provides real value to your readers.

While content is obviously important, it will also need to be paired with strong social media signals to achieve the best results. Relevant content frequently forms the basis of social engagement. In turn, social media signals generate valuable social shares and links, boosting your site’s traffic and rankings.

Additionally, it will be important to ensure that your site is optimized for mobile SEO, including smartphones and tables. Responsive website design is an excellent way to ensure that all users are able to access your site while eliminating the need to update multiple websites.