Is your website optimized to succeed in 2013? If it has not been updated to reflect recent changes in the way search engines operate, it may not. After the Google Panda algorithm was replaced by Google Penguin in 2012, the way in which websites are search engine optimized has changed. Content continues to play an important role in searches on Google, but it has now become more vital than ever that your website incorporate content that is information rich, resourceful, and unique. Due to the Google Penguin algorithm taking quality content so seriously, it is now vital that you incorporate SEO marketing strategies that spread content throughout your website and utilize it to establish quality backlinks. The new AuthorRank system put in place by Google is also having an impact on the quality of content by actually defining the quality of the content on a website based on the reputation of the publisher or author.

Social media is also continuing to play a strong role in marketing strategies as well. Social signals such as Likes and ReTweets are now being increasingly considered as valid factors for determining search rankings. There is also a growing preference for localization. As a result, Google is now demonstrating a preference for local information and websites. Rather than bringing up global results regardless of a person’s location, Google is now able to precisely pinpoint an individual’s location and provide pages that are localized to their specific geographic location. If you are not already on board with this trend by adding local Texas web marketing and SEO content such as citations, local link information, and map data, now is definitely the time to do so.

Is your website hit by the Google’s Panda or Penguin update don’t worry, contact Taylored Ideas, local Texas Search Engine Optimization company at 979-567-2825.