Four Principles of Social Media Marketing

Social media has changed the way companies are marketing themselves. The ever-changing society we live in has now put an emphasis on the importance of social profiles and media accounts. The marketing rules that applied in 2000 or even 2013 are becoming less effective...

Staying Ahead of Panda

Today, there are very few people that have not heard of the auction site eBay. It was one of the earliest and largest online sites. Even so, eBay made a crucial mistake in terms of Internet marketing . They failed to pay attention to emerging trends and changes to...

Are You Ready for Pigeon?

Google is at it again, and this time the search engine giant is releasing a new algorithm designed to target local markets. If you operate a local business, you will want to sit up and pay particular attention to this latest update. Designed to offer more relevant,...

Avoiding the Most Common SEO Mistake

What is the biggest and most common SEO mistake made by many businesses? You might be surprised to discover that it’s not having a website at all. As simple as it may seem, many businesses still do not have a web presence. The main goal of SEO is to have everything in...

Why Content Marketing Is the New SEO

Should you be focused on SEO or content marketing? Increasingly, we are now seeing the term content marketing being used to replace search engine optimization. With Google and other search engines placing an increased importance on the quality of content, it has...

What’s New for Website Development in 2014

It’s no secret that there is an increasing search to find the perfect website design. Since the birth of the Internet, everyone has been chasing after the one design that would lure in visitors and make it easier to convert them to paying customers. A variety of...