Website Design Best Practices

Usability and readability, two things that are necessary in this day and age to excel in the realm of digital marketing. What are they? Usability reflects the ability your customer has to navigate the content of your website. Readability reflects the ease at which the...

Staying Productive with a Case of the Mondays

As a project manager, I am always looking for ways to improve efficiency and save the money-maker of all industries, TIME. In browsing productivity seminars, I was introduced to Brian Tracy. He is a motivational speaker for personal development in the business world....

The Importance of Blogging for Businesses

More and more businesses are creating online personas through their websites, social media accounts and by blogging to their clientele. A blog is an online post discussing a certain topic. As more and more companies begin utilizing blogging as a way to communicate...

Four Principles of Social Media Marketing

Social media has changed the way companies are marketing themselves. The ever-changing society we live in has now put an emphasis on the importance of social profiles and media accounts. The marketing rules that applied in 2000 or even 2013 are becoming less effective...

Staying Ahead of Panda

Today, there are very few people that have not heard of the auction site eBay. It was one of the earliest and largest online sites. Even so, eBay made a crucial mistake in terms of Internet marketing . They failed to pay attention to emerging trends and changes to...