PPC ads are one of the best ways to generate traffic to your website. PPC stands for Pay Per Click Ad, which works based on the bidding of the keywords. You bid on a particular that is apt for your business, so that when a person types in a for a query your ad will show up on the query. There are various campaign types in PPC Marketing like – Search ads, video ads, Display ads, Shopping ads, etc. The effectiveness of the ads can be improvised by defining what you want to target, how you want to target and how you want this targeting to work for you. Even though you can define these parameters well, you can go for expert advice in PPC Marketing from the digital marketing companies near you.
Let’s break down the effectiveness of an ad in a pieces –
Pinpoint To The Right Audience
Before running a pay per click ad campaign, you need to know who you want to reach. If you are targeting the wrong audience, no matter how good your ad might be it won’t generate conversions.
For example, if you run an e-commerce store and you want to run an ad on Men’s shoes then you should be targeting Men who have the buying capacity as well as who follow the trends. In this case, you might target related terms and brand names that are also popular among men’s shoes online.
Detect The Keyword Performance
Keywords are the strongest signal you can sense to improvise your Google ads.
You can use tools like Google Keyword Planner or AdWords Keyword Tool to get the data about your keywords. If you have a good idea about how many people are searching for a particular keyword, then it’s easier for you to find suitable keywords for your PPC campaigns. You need to conduct effective research on the keyword and the competition level of the keyword. As you are building the keywords for the campaign, do keep an eye on the negative keyword list as well. Negative keywords comprise the words on which you don’t want your ad to be visible. Pause the keywords which are not eligible, have high bids and have poor performance.
Sensible Yet Catchy Ad Copy
Ad copy is the description text that speaks about your ads. It conveys the theme, purpose and intent of the ad. Although people spend more time reading headlines than they do reading content in an ad. So, you must write catchy headlines that will attract users’ attention and make them click on your ads when they’re displayed on Google.
Remember even though the ad is catchy it needs to be optimized for the specific location and device that would enhance the ad visibility for the right set audience. Don’t forget to implement your keywords in your title and description.
Drive The Conversion With Right CTA
Implying the appropriate CTA can drive your conversions. Work on various CTA options by A/B testing so that you can pick the right one for your brand. You can use Sitelink, Messages, Price range, and Call type of CTA for your ads.
Keep an eye on the performance of your ads by analyzing their clicks, impressions, cost per click (CPC) and cost per conversion (CPC). You can set up alerts so that you will be notified whenever there are changes in these metrics.
Enhance The Experience
You can customize your landing page for ads irrespective of having businesses in one or multiple locations. Creating localized landing pages can enhance the experience of the users and reach the right audience through your ad. Also, landing pages increase brand value and help make a good first impression. Check the landing page if the buttons are clickable or not.
Ensure that your ads are doing what they are supposed to do, if they are not, then you should get an expert to help out with Pay Per Click Marketing in Bryan, Texas. You can reach us out through our website or call us at 979-567-2825.