The purpose of having a business website is to attract visitors and converting them to make a purchase. That requires you to have a site set up by SEO expert services that know how to bring in traffic and keep visitors on your pages long enough for them to get interested.
So what does it mean when you get visitors to your website but they leave right away?
Listed here are some top reasons why your website visitors run away before taking a good peak at what you are offering. Some of these tweaks can be done yourself but if you are not techy enough, please work with a professional SEO firm to correct these issues on your website.
1. Website Loading Speed
As per most SEO experts, a slow loading page is one the top reason why visitors on your page will bounce (or leaves) before even exploring the site’s content.
Visitors don’t want pages to take ages to load, especially in today’s fast-paced, mobile society. If your pages are not loading in 2 seconds or less, you are losing potential sales to visitors who decide not to wait and instead visit one of your competitor’s websites.
Check your page speed at developers.google.com/speed/pagespeed/insights
This page will also tell some recommendations to go for improving loading speed of the page.
P.S. This shows loading speed of the page & will be different for each individual page of your site.
2. Poor Layout or Formatting
While it is important that your website look appealing to your audience, your first focus should be on a usable layout and easy-to-read formatting. Believe it or not but the site’s architecture plays a vital role in its performance & user experience. If you don’t provide what a user expects it to be, they will leave.
E.g. Site’s blog articles are in portfolio page.
Readability in terms of content layout, typeface and font size, whitespace, images, and responsiveness are all very critical components that SEO expert services focus on to ensure that website content can be easily scanned and understood on all devices.
So, you have put up a great content, improved page loading speeds & kept the best formatting possible, but still the bounce rate is very high.
3. Poor Audience Research
Sometimes, you may still experience a high bounce back rate if your targeting is off, even if your website is responsive and well-formatted with fast-loading pages.
The content on your site must be relevant to your audience for them to stay & perhaps comeback later.
SEO firms do extensive research to study target audiences to learn about who they are and what they want and then that information is used to decide what content should be on the site to fulfill those needs.
Google (& most other search engines) keep User experience (or UX) as top most priority. It’s essential that your website is easy to navigate, especially on mobile devices, easy to read & easy to locate information.
4. Not User-Friendly
Mobile-friendly, user-friendly design is yet another element that SEO experts focus on, to ensure a website is responsive, the way it needs to be when users are searching on the go.
In addition, forms must work correctly, company contact information must be easy to find, FAQs are helpful & updated, and content pages should be easy to read & navigate, all of which contribute to creating a better user-friendly site.
5. No Clear Calls to Action
When there are no clear CTAs (Call To Action), users can become lost on your site and unable to go where they want to go or actually complete a purchase.
If you want them to convert (to sales), SEO firms stress that the directions on how to do this must be obvious to your visitors to actually get them to the last step in the process.
Bright links, catchy action directives, and obvious buttons will help.
6. Websites with Poor Content
Nobody wants to get disappointed on visiting a site & watching the same old blogpost / information that was there the last time they visited. Website with high-quality & updated content is way better!
Also, it has to be in line with your targeted user’s demand. The more informative content you will provide; the more visitors you will attract.
7. The Website is not secure
In Google Chrome’s 68 version, a HTTP website is considered as a non-secured website.
If a new user opens your website and finds that it’s not a secure one, then he will leave your site immediately.
HTTPs websites are more secure in comparison to HTTP sites & search engine give more preference to the secured sites, in terms of site rankings. It gives confidence to the users to visit your site and spend time on it. If you have not installed SSL certificate on your site, then you must enable it now.
8. No Apparent Value to the Customer
Ultimately, SEO expert services stress that for your visitors to stay on your site long enough to find what they are looking for and then convert, they must be continuously offered valuable content that focuses on their needs.
The more valuable, user-friendly, and helpful your website is to your visitors, the greater the chance will be to actually convert them.