What are social signals and what do they mean for your SEO marketing strategies? Sites such as Facebook have moved significantly beyond the blasé opportunity for keeping in touch with friends. The online mega-giant is now significantly experiencing search engine marketing and if your site is not tapping into social signals, you are likely to be left behind. Social signals are simply links that come from an individual’s social networking profile and point to your web page. Basically, when you hit the ‘like’ button, you have sent a social signal.
While on their own, social signals might not seem that important, in the grand scheme of things, they can prove to be significantly important to your overall marketing strategy. The more social signals you have, the more people assume that your content is worth reading. Social signals help to validate your site and establish you as an authority in your chosen field. Furthermore, Google has been placing an increasing amount of focus on websites with higher numbers of social signals. In fact, each algorithm update from Google has seemed to add more and more weight to social signals. Not sure how to increase your social signals? An experienced Internet marketing company like Taylored Ideas can help.