According to statistics recorded by Brandwatch, of the roughly 7.3 billion people on Earth, 3.17 billion are active on the internet, and 2.3 billion of those users are active on social media. 30% of the world’s population uses social media. 70% of the US population alone uses social media (Statistica).
Facebook: 1.65 Billion
Twitter: 320 Million
LinkedIn: 300 Million
Instagram: 400 Million
In the same study, it was found that there are 40 million active small business Pages on Facebook, but only 2 million of those businesses pay for advertising. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. Social is viewed as the second-most effective digital tactic for customer retention, behind only email. (Read more at http://www.business2community.com/social-media/47-superb-social-media-marketing-stats-facts-01431126#FVzvW9IDAs0sLXuc.99) The odds are in your favor!
In the future, the millennials that are driven by social media today will not be the same 40-50 years olds that we know. They will still be very involved online, as shopping and purchasing becomes streamlined and many things are becoming available on a social media platform. Read more at http://www.cnbc.com/2014/10/02/11-predictions-on-the-future-of-social-media.html